Uniforms, Corporate Clothing AND MERCHANDISING

JUDITH HUGENER advices companies with regard to their corporate appearance. She defines the look that suits the company, in accordance with its CI and philosophy.

Clothing plays a prominent part in this in order to communicate values and statements within the company and to the clients. The right clothing and an exceptional merchandising concept enhance corporate communication and culture.

Clients: Bulthaup Küchen / Freudenhaus Optik / Gamma Catering /Restaurant-Club HAUTE / Segantini Catering / Stadt Duisburg / Swiss International Air Line / UBS VIP Lounge, Art Basel, among others.

SWISS INTERNATIONAL AIRLINES

2002 Uniform Design

The new SWISS International Airline was created from the two Swiss airlines Swissair and Crossair. Tyler Brulé, with his branding agency Winkeative, was responsible for the new CI. He commissions Judith Hugener with the development of the CI guidelines and the design of the new uniform. The new uniform was implemented in 2003.

Swiss International Airlines, Winkcreative, Photos: Serge Höltschi

BRAND IDENTITY MANUAL UNIFORMS

POLO ST MORITZ, GAMMA CATERING

2008-2018  Uniforms

The winter games of Polo St. Moritz take place every year on the frozen lake of St. Moritz. The tents for VIP guests and the sponsors are operated by Gamma Catering and located next to the polo fields. There are about 150 service staff in action.


Uniform jacket in dark blue, contrasting details in mustard yellow. Chest emblem: hand-embroidered chenille embroidery. In addition, black pants and riding boots.


Polo St.Moritz, Gamma Catering

WHITE TURF , GAMMA CATERING

2006-2014  Uniforms

The White Turf horse race in St. Moritz Polo take place every year on the frozen lake of St. Moritz.  Lounges for VIP guets and sponsors are operated by Gamma Catering.
There are about 150 service staff in action.

Warm sweaters made of 100% virgin wool with specially made St Moritz emblem. Felt hat in 60s style, white Jeans and apron.


White Turf,  Gamma Catering

RESTAURANT HAUTE, ZÜRICH

2008 - 2017  Uniforms

The Restaurant Haute in Zurich is an exclusive member restaurant above the roofs of Zurich
 
Uniform 01 : Suit with stand-up collar blazer and narrow trousers, for ladies and men.
Uniform 02 : Jersey dress and matching narrow trousers in for ladies.
Black suits and white shirts for men


Haute
SEGANTINI CATERING, MALOJA & ZÜRICH

2008 - today  Uniform Jackets


Segantini Catering is a catering company based in Maloja (Engadin) and Zurich.
The uniform jackets in a warm grey are used for various occasions.  Buttons
of the jackets with company name.

Size 36-42 for ladies and 46-54 for men

www.segantini.ch

ART BASEL,  VIP LOUNGE DER UBS, BASEL

2007-2010  Uniforms

The UBS-Lounge is located in the VIP aerea of ART BASEL.


Design and Production of the uniforms for the Service Staff, clothing and accessories.
Ladies: T-shirt in pink with ribbons, beige flared skirt, gold ballerinas. Men: pink shirt, maching tie, beige chino pants
brown belt.


UBS, Art-Basel
 
© Judith Hugener Studio